PROCORE

Perfect Bar — GroundBreak Conference & Digital ContentEditor / Digital Producer

During COVID lockdown, led the full digital transformation of Perfect Bar's annual GroundBreak conference. Coordinated remotely with a large team over Zoom to manage and deliver every project start to finish. Edited YouTube ad campaigns highlighting new equipment, new partnerships, and internal stakeholder videos. Used a mix of new and archival footage to keep the brand feeling fresh and alive during a time when production wasn't possible.